Rethinking Humanity (2020)
We are on the cusp of the fastest, deepest, most consequential transformation of human civilization in history.
Watch our short film 'Rethinking Humanity' below:
About our Report:
Rethinking Humanity: Five Foundational Sector Disruptions, the Lifecycle of Civilizations, and the Coming Age of Freedom
James Arbib & Tony Seba (RethinkX), June 2020
https://doi.org/10.61322/KZAU1512
References:
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3 Lieberman, D. (2007, April 30). CEO Forum: Microsoft’s Ballmer having a “great time.” USA Today. Retrieved from https://usatoday30.usatoday.com/money/companies/management/2007-04-29-ballmer-ceo-forum-usat_N.htm.
4 Marsel, K. (July 30, 2007). Analyst: iPhone is Harry Potter “squib” of cell phones. AppleInsider. Retrieved from https://appleinsider.com/articles/07/07/30/analyst_iphone_is_harry_potter_squib_of_cellphones
5 Dormehl, L. (2017, June 26). “Apple should pull the plug”: 10 iPhone predictions from 2007. Cult of Mac. Retrieved from https://www.cultofmac.com/488334/10-iphone-predictions-2007/.
7 Gupta, R. (2016, May 9). Nokia CEO ended his speech saying: “We didn’t do anything wrong, but somehow we lost”. LinkedIn. Retrieved from https://www.linkedin.com/pulse/nokia-ceo-ended-his-speech-saying-we-didnt-do-anything-rahul-gupta/?trk=v-feed.
8 Macrotrends. (2020). Apple Market Cap 2006-2020 | AAPL. Retrieved from https://www.macrotrends.net/stocks/charts/AAPL/apple/market-cap.
9 Statista. (2013, July 25). Global market share held by Nokia smartphones from 1st quarter 2007 to 2nd quarter 2013 [Data File]. Retrieved from https://www.statista.com/statistics/263438/market-share-held-by-nokia-smartphones-since-2007/.
10 Statista. (2020, February 27). Nokia’s Net Sales 1999-2019 [Data File]. Retrieved from https://www.statista.com/statistics/267819/nokias-net-sales-since-1999/.
11 Rosenfeld, M. J., Thomas, R. J., & Hausen, S. (2019). Disintermediating your friends: How online dating in the United States displaces other ways of meeting. Proceedings of the National Academy of Sciences, 116(36), 17753–17758. Retrieved from https://www.pnas.org/doi/10.1073/pnas.1908630116.
12 Carson, B. (2017, April 14). Uber booked $20 billion in rides in 2016, but it’s still losing billions. Business Insider. Retrieved from https://www.businessinsider.com/uber-2016-financial-numbers-revenue-losses-2017-4?r=US&IR=T.
13 Damodaran, A. (2014, June 18). Uber Isn’t Worth $17 Billion. FiveThirtyEight. Retrieved from https://fivethirtyeight.com/features/uber-isnt-worth-17-billion/.
14 Shahan, Z. (2020, January 19). Tesla Model 3 = 7th Best Selling Car In USA. Clean Technica. Retrieved from https://cleantechnica.com/2020/01/19/tesla-model-3-7th-best-selling-car-in-usa/.
15 United States Department of Commerce and Labor. (1909). Statistical Abstract of the United States, Table 224: Prices of Domestic Iron. Washington D.C.: Government Printing Office. Retrieved from https://books.google.co.uk/books?id=FilUAAAAIAAJ&printsec=frontcover#v=onepage&q&f=false.
16 Bramley, A (2015, December 3). How Chicago’s Slaughterhouse Spectacles Paved The Way For Big Meat. NPR. Retrieved from https://www.npr.org/sections/thesalt/2015/12/03/458314767/how-chicago-s-slaughterhouse-spectacles-paved-the-way-for-big-meat.
17 Smil, V. (2013). Making the Modern World: Materials and Dematerialization. Hoboken, New Jersey: John Wiley & Sons.
18 Gross, D. (1997). Forbes: Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business. Hoboken, New Jersey: John Wiley & Sons.
20 Calder, L. (2001). Financing the American Dream: A Cultural History of Consumer Credit. Princeton, New Jersey: Princeton University Press.
21 Jakle, J. A., & Sculle, K. A. (1994). The Gas Station in America. Baltimore, Maryland: John Hopkins University Press. Retrieved from https://books.google.co.uk/books?id=lgqXd_nH7fIC&pg=RA1-PA238&lpg=RA1-PA238&dq=jakle+gas+station+oil+industry+road+building&source=bl&ots=eBTaM7NsJY&sig=ACfU3U3hpuvJvq3ETKbyEDn75Ure0FW-0g&hl=en&sa=X&ved=2ahUKEwiWifzfroPoAhUEm1wKHSIQB4MQ6AEwCXoECAgQAQ#v=snippet&q=15%2C000%201920&f=false.
22 Jamal, H. (2017, January 22). Road Construction Machinery – Uses of Road Construction Tools and Equipment. About Civil. Retrieved from https://www.aboutcivil.org/road-construction-machinery.html.
23 U.S. Advisory Commission on Intergovernmental Relations. (1995, September). Significant Features of Fiscal Federalism: Budget Processes and Tax Systems (Report No. M–197). Washington D.C.: USACIR. Retrieved from https://library.unt.edu/gpo/acir/SFFF/sfff-1995-vol-1.pdf.
24 Kinney, T. A. (2004). The Carriage Trade: Making Horse-Drawn Vehicles in America. Baltimore, Maryland: Johns Hopkins University Press.
25 Long, W. (1903, August 4). “New Bills: Motor-Cars Bill (Lords)”. UK Parliament. House of Commons. Hansard. 4(126). Retrieved from https://api.parliament.uk/historic-hansard/commons/1903/aug/04/motor-cars-bill-lords.
26 Carriage Association of America. (1904, April). The Carriage Monthly. (40). Philadelphia, Pennsylvania: Ware Brothers Publishing.
27 Carriage Association of America. (1912, December). The Future of the Horse Vehicle. The Carriage Monthly. (48). Philadelphia, Pennsylvania: Ware Brothers Publishing. From Kinney, T. A. (2004). The Carriage Trade: Making Horse-Drawn Vehicles in America. Baltimore, Maryland: Johns Hopkins University Press.
28 Edwards, A. (1943, June 30). Sixteenth Census of the United States: 1940, Comparative Occupation Statistics for the United States 1870-1930. Washington D.C.: United States Government Printing Office. Retrieved from https://books.google.co.uk/books?id=TdVhgiJVYAQC&pg=PA126&lpg=PA126&dq=garage+laborer+1910+1920&source=bl&ots=EiHGgR25AR&sig=ACfU3U3OikyYx4-m5rvUtLZz66jfrk1law&hl=en&sa=X&ved=2ahUKEwio0cmQrfnoAhWjo3EKHfPWCW8Q6AEwAXoECAoQAQ#v=onepage&q=garage%20laborer%201910%201920&f=false.
29 Smil, V. (2013). Making the Modern World: Materials and Dematerialization. Hoboken, New Jersey: John Wiley & Sons.
30 Donlan, T. G. (2008, May 8). A World of Wealth: How Capitalism Turns Profits Into Progress. Upper Saddle River, New Jersey: Financial Times Press.
31 Kinney, T. A. (2004). The Carriage Trade: Making Horse-Drawn Vehicles in America. Baltimore, Maryland: Johns Hopkins University Press.
32 Edwards, A. (1943, June 30). Sixteenth Census of the United States: 1940, Comparative Occupation Statistics for the United States 1870-1930. Washington D.C.: United States Government Printing Office. Retrieved from https://books.google.co.uk/books?id=TdVhgiJVYAQC&pg=PA126&lpg=PA126&dq=garage+laborer+1910+1920&source=bl&ots=EiHGgR25AR&sig=ACfU3U3OikyYx4-m5rvUtLZz66jfrk1law&hl=en&sa=X&ved=2ahUKEwio0cmQrfnoAhWjo3EKHfPWCW8Q6AEwAXoECAoQAQ#v=onepage&q=garage%20laborer%201910%201920&f=false.
33 Olmstead, A. L., & Rhode, P. W. (2001). Reshaping the Landscape: The Impact and Diffusion of the Tractor in American Agriculture, 1910-1960. The Journal of Economic History, 61(3), 663–698. JSTOR. Retrieved from https://www.jstor.org/stable/2698132?seq=1.
34 Jackson, K. (1987, April 16). Crabgrass Frontier: The Suburbanization of the United States. Oxford, United Kingdom: Oxford University Press. Quoted from Poleg, D. (2019, October 31). Rethinking Real Estate: A Roadmap to Technology’s Impact on the World’s Largest Asset Class. New York, New York: Palgrave Macmillan. Also, here: Locke, J. L., & Wright, B. (2019). The American Yawp: A Massively Collaborative Open U.S. History Textbook. The Affluent Society, II: Rise of the Suburbs (Vol. 2). Palo Alto, California: Stanford University Press. Retrieved from http://www.americanyawp.com/text/26-the-affluent-society/.
35 Nicolaides, B., & Wiese, A. (2017). Suburbanization in the United States after 1945. Oxford Research Encyclopedias, American History. Retrieved from here.
36 Henderson, L. (2010). America’s Roadside Lodging: The Rise and Fall of the Motel. Historia, 19, 23–43. Retrieved from https://thekeep.eiu.edu/historia/17/.
37 Craven, W. F., & Cate, J. L. (1984). The Army Air Forces in World War II: Men and Planes (Vol. 6). Chicago, Illinois: University of Chicago Press. Retrieved from https://www.ibiblio.org/hyperwar/AAF/VI/index.html.
38 Jackson, D. (2020, February 27). Ford Motor Car Company in World War Two. US Auto Industry World War Two. Retrieved from http://usautoindustryworldwartwo.com/ford.htm.
40 How did the Fall of Constantinople change the Renaissance in Italy? Daily History. Retrieved from https://dailyhistory.org/How_did_the_Fall_of_Constantinople_change_the_Renaissance_in_Italy%3F
41 Byrne, J. P. (2017). The World of Renaissance Italy. Santa Barbara, California: ABC-CLIO
42 Matula, J. (2006). John Argyropoulos and his Importance for the Latin West. Philosophica, (7). Retrieved from https://www.academia.edu/10099943/14._John_Argyropoulos_and_his_importance_for_Latin_West. Hay, D. (1961) The Italian Renaissance in its Historical Background. Cambridge, United Kingdom: Cambridge University Press. Goddu, A. (2010, January 25). Copernicus and the Aristotelian Tradition Education, Reading, and Philosophy in Copernicus’s Path to Heliocentrism. Leiden, Netherlands: Brill.
43 Daley, J. (2016, May 11). Five Things to Know About the Diamond Sutra, the World’s Oldest Dated Printed Book. Smithsonian Magazine. Retrieved from https://www.smithsonianmag.com/smart-news/Five-things-to-know-about-diamond-sutra-worlds-oldest-dated-printed-book-180959052/.
44 Mach, A. (2011, October 10). Christopher Columbus: Five things you thought you knew about the explorer. Christian Science Monitor. Retrieved from https://www.csmonitor.com/USA/2011/1010/Christopher-Columbus-Five-things-you-thought-you-knew-about-the-explorer/MYTH-Queen-Isabella-of-Spain-sold-the-crown-jewels-to-pay-for-Columbus-s-voyage.
45 Kurlansky, M. (2016). Paper: Paging Through History. New York, New York: W. W. Norton & Company.
46 Kovarik, B. (2015). Revolutions in Communication: Media History from Gutenberg to the Digital Age. New York, New York: Bloomsbury Publishing USA.
47 Ibid
48 Ibid
49 The Editors of Encyclopaedia Britannica. Mainz. Encyclopaedia Britannica. Retrieved from https://www.britannica.com/place/Mainz.
50 Kurlansky, M. (2016). Paper: Paging Through History. New York, New York: W. W. Norton & Company.
51 Tucker, D. H., Unwin, P. S., & Unwin, G. (2017, November 15). History of publishing – The age of early printing: 1450–1550. Encyclopaedia Britannica. Retrieved from https://www.britannica.com/topic/publishing/The-age-of-early-printing-1450-1550.
52 Chase-Dunn, C., & Lerro, B. (2013). Social Change: Globalization from the Stone Age to the Present. Abingdon, United Kingdom: Routledge.
54 The Mysterious World. Top 9 Most Amazing Cave Paintings. Retrieved from https://themysteriousworld.com/top-10-most-amazing-cave-paintings-in-the-world/.
55 Tellier, L.-N. (2009). Urban World History: An Economic and Geographical Perspective. New York, New York. Springer International Publishing
56 Kane, S. (2016, March 18). The human race once came dangerously close to dying out – here’s how it changed us. Business Insider. Retrieved from https://www.businessinsider.com/genetic-bottleneck-almost-killed-humans-2016-3?r=US&IR=T.
57 Scott, J. C. (2017). Against the Grain: A Deep History of the Earliest States (1 edition). New Haven, Connecticut: Yale University Press. Retrieved from https://books.google.co.uk/books/about/Against_the_Grain.html?id=AJYuDwAAQBAJ&printsec=frontcover&source=kp_read_button&redir_esc=y#v=onepage&q&f=false.
62 Morris, I. (2011). Why the West Rules – for Now: The Patterns of History and What They Reveal About the Future. London, United Kingdom: Picador.
63 Ibid
64 Mark, J. J. (2019, September 20). Bronze Age Collapse. Ancient History Encyclopedia. Retrieved from https://www.worldhistory.org/Bronze_Age_Collapse/
65 Morris, I. (2011). Why the West Rules – for Now: The Patterns of History and What They Reveal About the Future. London, United Kingdom: Picador.
66 Taagepera, R. (1979). Size and Duration of Empires: GrowthDecline Curves, 600 B.C. to 600 A.D. Social Science History, 3(3/4), 115-138. Retrieved from https://www.jstor.org/stable/1170959?seq=1.
67 Schwartz, R. K. (2004, October). All Roads Led to Rome: Roman Food Production in North Africa. Repast, 4, 5–9.
68 Morris, I. (2011). Why the West Rules – for Now: The Patterns of History and What They Reveal About the Future. London, United Kingdom: Picador.
69 Frankopan, P. (2015, August 27). The Silk Roads: A New History of the World. Oxford, United Kingdom: Bloomsbury Publishing.
70 Ibid.
71 Rockström, J., Steffen, W., Noone, K., Persson, Å., Chapin, F. S. I., Lambin, E. F., Lenton, T. M., … & Foley, J. (2009). Planetary Boundaries: Exploring the Safe Operating Space for Humanity. Ecol Soc, 14(2). Retrieved from https://www.ecologyandsociety.org/vol14/iss2/art32/
72 De Luce, I. (2019, August 13). Coca-Cola is sold in all but 2 countries on Earth. Here’s what their ads look like around the world. Business Insider Malaysia. Retrieved from https://www.businessinsider.my/what-coca-cola-ads-look-like-around-the-world-2019-8.
73 Levinson, M. (2008). The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger. Princeton, New Jersey: Princeton University Press.
74 Ibid.
75 World Shipping Council. (2019, July). Top 50 World Container Ports. Retrieved from https://www.worldshipping.org/about-the-industry/global-trade/top-50-world-container-ports.
76 Marketplace Pulse. (2019, December 16). Marketplaces Year in Review 2019. Retrieved from https://www.marketplacepulse.com/marketplaces-year-in-review-2019.
77 International Renewable Energy Agency. (2020, March 31). Renewable Capacity Highlights. Retrieved from https://www.irena.org/-/media/Files/IRENA/Agency/Publication/2020/Mar/IRENA_RE_Capacity_Highlights_2020.pdf?la=en&hash=B6BDF8C3306D271327729B9F9C9AF5F1274FE30B.
78 Hansen, S. (2020, March 26). The Rise and Fall of General Electric (GE). Investopedia. Retrieved from https://www.investopedia.com/insights/rise-and-fall-ge/.
79 Iron Matrix. (2019). Why We’re Different. Retrieved from http://www.ironmatrix.com/.
81 British Library. Overview. East India Company. Retrieved from http://www.eastindiacompany.amdigital.co.uk/Introduction/Overview. Blakemore, E. (2019, September 6) How the East India Company became the world’s most powerful business. National Geographic. Retrieved from https://www.nationalgeographic.com/culture/article/british-east-india-trading-company-most-powerful-business.
82 Center for Responsible Politics. Elections Overview: Did Money Win? OpenSecrets.org. Retrieved from https://www.opensecrets.org/elections-overview/did-money-win.
85 Rouleau, G. (2016, April 1). Simulating The 2016 Baseball Season. MathWorks. Retrieved from https://blogs.mathworks.com/simulink/2016/04/01/simulating-the-2016-baseball-season/.
87 Elkington, J., Lim, J., & Smith, L. (2016). Breakthrough Business Models: Exponentially more social, lean, integrated and circular. Volans; Business and Sustainable Development Commission. Retrieved from https://volans.com/wp-content/uploads/2016/09/Volans_Breakthrough-Business-Models_Report_Sep2016.pdf.
88 Scott, J. C. (2017). Against the Grain: A Deep History of the Earliest States (1 edition). New Haven, Connecticut: Yale University Press. Retrieved from https://books.google.co.uk/books/about/Against_the_Grain.html?id=AJYuDwAAQBAJ&printsec=frontcover&source=kp_read_button&redir_esc=y#v=onepage&q&f=false.
89 Ibid.
91 Harari, Y. N. (2017). Homo Deus: A Brief History of Tomorrow. London, United Kingdom: Harvill Secker.
92 Bouratinos, E. (2018). Science, Objectivity, and Consciousness. Princeton, New Jersey: ICRL Press.
94 Rodgers, D. T. The Progressive Era to the New Era, 1900–1929. The Gilder Lehrman Institute of American History. Retrieved from https://www.gilderlehrman.org/history-resources/essays/progressive-era-new-era-1900-1929.
95 Massaro, R. (2020). 2020 Silicon Valley Index. Joint Venture Silicon Valley, Institute for Regional Studies. Retrieved from https://jointventure.org/download-the-2020-index.
97 Welch, D. & Naughton, K. (2020, April 13). Fear of an Impending Car-Price Collapse Grips Auto Industry. Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2020-04-13/fear-of-an-impending-car-price-collapse-grips-the-auto-industry.
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