By 2030, the number of cows in the U.S. will have fallen by 50% and the cattle farming industry will be all but bankrupt. All other livestock industries will suffer a similar fate, while the knock-on effects for crop farmers and businesses throughout the value chain will be severe.  

Rethinking Food and Agriculture shows how the modern food disruption, made possible by rapid advances in precision biology and an entirely new model of production we call Food-as-Software, will have profound implications not just for the industrial agriculture industry, but for the wider economy, society, and the environment.

 

Catherine Tubb and Tony Seba (RethinkX), September 2019

 

 

 

 

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181 Wasley, A. (2018, July 5). Two amputations a week: the cost of working in a U.S. meat plant. The Guardian. Retrieved from https://www.theguardian.com/environment/2018/jul/05/amputations-serious-injuries-us-meat-industry-plant.

 

182 USDA, NASS. (2015). Agriculture Census Highlights. Retrieved from https://www.nass.usda.gov/Publications/Highlights/2015/Cattle_Highlights.pdf.

 

183 McBride, W. D. & Mathews Jr., K. (2011). The Diverse Structure and Organization of U.S. Beef Cow-Calf Farms. USDA. Retrieved from https://www.ers.usda.gov/webdocs/publications/44530/7611_eib73.pdf?v=0.

 

184 Smith, K. (2018, June 28). Vegan Brand Beyond Meat Triples Production, Creating 100s Of Jobs At New Factory. LIVEKINDLY. Retrieved from https://www.livekindly.com/vegan-brand-beyond-meat-new-factory/. Beyond Meat. (2018, June 28). Beyond Meat Triples Production Footprint. Retrieved from https://www.beyondmeat.com/en-US/press/beyond-meat-triples-production-footprint-increased-capacity-for-growing-demand.

 

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190 Bates, C. (2016, February 17). When foot-and-mouth disease stopped the UK in its tracks. BBC News. Retrieved from https://www.bbc.com/news/magazine-35581830.

 

191 Ramos, S., MacLachlan, M. & Melton, A. (2017). Impacts of the 2014-2015 Highly Pathogenic Avian. Influenza Outbreak on the U.S. Poultry Sector. USDA, ERS. Retrieved from https://www.ers.usda.gov/webdocs/publications/86282/ldpm-282-02.pdf?v=0. Akpan, N. (2019, June 20). To fight the next major pandemic, flu hunters turn to these animals. PBS News Hour. Retrieved from https://www.pbs.org/newshour/science/to-fight-the-next-major-pandemic-flu-hunters-turn-to-these-animals

 

192 Dinh, H. & McNeil, S. (2019, June 21). Swine fever in Asia largest animal disease outbreak in history, experts say. Global News. Retrieved from https://globalnews.ca/news/5417067/swine-fever-china-pork/

 

193 Hervey, A. (2018, April 5). I Like My Steak Lab-Grown, NotGrass Fed. FutureCrunch. Retrieved from https://medium.com/future-crunch/i-like-my-steak-lab-grown-not-grass-fed-ab78480c85db

 

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197 Association of Brazilian Beef Exporters. (2016, September 2). Brazilian Livestock Profile: Annual Report. Retrieved from http://www.brazilianbeef.org.br/NewsText.aspx?id=1489.

 

199 World Atlas. Retrieved from https://www.worldatlas.com/articles/the-countries-importing-the-most-food-in-the-world.html.

 

200 Grey, Clark, Shih and Associates, (2018). Retrieved from http://www.greyclark.com/wp-content/uploads/2018/02/US-Subsidies-Post-2014-Farm-Bill-FEB-2018.pdf.

 

201 Dairy Export Incentive Program (DEIP) cover the difference between American farmers’ cost of production and prevailing international prices. Grey, Clark, Shih and Associates. (2018). Retrieved from http://www.greyclark.com/wp-content/uploads/2018/02/US-Subsidies-Post-2014-Farm-Bill-FEB-2018.pdf.

 

202 Moon, E. (2019, January 10). What Will The U.S. Government Do With 1.4 Billion Pounds Of Cheese? Pacific Standard. Retrieved from https://psmag.com/economics/what-will-the-us-government-do-with-1-4-billion-pounds-of-cheese.

 

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